Humans are social ANIMALS.
Never been proved so right than now. The never ending quest to be accepted amongst peers is what driving me you and everybody else go crazy over twitter/face book/flicker...U name it and we are der flocking the platforms.
Giving/seeking opinions on things which interests/intrigues and yes intimidates us (if we risk crossing that boundary).
Social realists believe that people are primarily motivated through a combination of fear and self-interest. According to this view, the challenge of effective command is to align the enlightened self-interest of individuals with the overall goals of an organization. For these “social realists,” human beings are not naturally trustworthy, but will “defect” to act on their own behalf unless appropriately monitored. This group sees hierarchical controls as a natural, necessary, and efficient means for achieving order, clarity, and accountability.
What makes these portals so successful is their ability to come up with such tools/mechanisms which can envelop the real nature and present an idealistic condition to us, where we flock to help each other and act for a common good.
We always believe in ideals isn’t it! Its der on our mind all the time to be GOOD! There’s obviously nothing wrong about living in illusion after all its giving marketers these days hefty pay packages and we are getting things which everybody else also likes and probably must have tested. But don’t you think space for everybody else in our lives is taking too much of an importance.
Probably soon a time will come when we will be identified by the number of friends/contacts/fans/tweets/followers/scraps we have on our accounts or IS IT ALREADY DER?