In this world of dynamic equations its difficult to know how much is too much!
Be it the job you are giving your time to, or the time you are spending introspecting about the whole gamut of future prospects u have in hand, u just cannot figure out where to put “THE” full stop. Every time you think you are done thinking there’s a different angle to the same problem you think is worth giving thought to and thus the process is never ending, there’s nothing which is segregated from the rest. Everything is just linked..!(I hope you are getting what m trying to say here: P, coz m not now..!)
Ok! Let me try simplify it with an example...
Since, I am stuck with social media these days. Let’s take an example from that.
When I see companies trying to use customer service platform to reach out to their customers (probable/existing), I see them over exploiting the same. There’s a thin line between making your customers aware of your services and overeducating them with it.
I believe companies should do their best to have a clear understanding of customer’s stated and actual needs and thus try to strike a right balance between reaching out to them too much or too little.
They seem to get just lost out on this understanding; they don’t know WHERE TO STOP!
Storming your customers with too many services/offerings every now and then can act as a real slip-up in terms of good customer experience.
Customer experience doesn’t end with customer stepping out of your shop/website after making payment but it sure stays there till the time the customer has the capacity to talk about your product/services.
So even when companies plan to make use of the customer details which they have/bought from vendors for their products they should get this thing very straight and clear that as soon as they make the first call to the client the “USER Experience “starts and the relationship is set between them(even if it doesnt get converted) and like in every relationship showering too much love (services) gives a very unrealistic/fishy feel to it, so do these calls.
Be selfish and give your customers a chance as well to show some affection.
So, next time when I get a call from HDFC! Congratulating me on getting personal loan sanctioned (which I never even applied for) or from Idea offering me the best talk plan on a SIM purchase( here also never showed any intention anywhere to buy one)I would know they don’t really love me they are just pretending to
Did I manage to explain the real point I wanted to..?
Thursday, May 13, 2010
Tuesday, May 11, 2010
TED Talk ON Social Networking
Will try to jolt down some Key points in case u feel lazy to see the whole thing!
He talked about:
1.Reason why we network( induction,homophily/confounding)
2.Emotional contagion
3.Very nice presentation/explanation of social behaviour with a great analogy drawn between chemical structure of Graphite and Diamond
4.Benefits of connected life/social network are social capital
I would still recommend all the "I am so busy" souls to have a look
Monday, May 10, 2010
Survival of the fittest!!
It seem, With plethora of portals coming up with the concept of user generated content the marketing executives are having hard time convincing people with their conventional practice of extra glam marketing pitch and strategies to buy their products.
Now the war to speculate/bet for the best adword, keyphrases are keeping them on their toes.Google no doubt should be complemented for their astute insight in the changing scenario of world economics. Does that mean in some time from now organisations will have a lateral hierarchy and not vertical where there will be one boss that is the END USER, and unless and until they make us happy there’s no way their beating around the bush can sustain their alluring lifestyles.
These portals have altogether changed the dynamics of marketing everywhere. Either you deliver what you promise or you’ll surely perish under your own weight. Statistics shows that product reviews scores highly over polished and well thought about strategic throws.
This has no doubt marginalised the room for opaque transactions and brought in transparency in the whole market. Does that mean we are taking well informed and wiser decisions now or does that mean they are playing with our NO RISK APETITE!
Watever it mite be! This is for sure making our shopping space a safer place to indulge in with the best experience offered.
Now the war to speculate/bet for the best adword, keyphrases are keeping them on their toes.Google no doubt should be complemented for their astute insight in the changing scenario of world economics. Does that mean in some time from now organisations will have a lateral hierarchy and not vertical where there will be one boss that is the END USER, and unless and until they make us happy there’s no way their beating around the bush can sustain their alluring lifestyles.
These portals have altogether changed the dynamics of marketing everywhere. Either you deliver what you promise or you’ll surely perish under your own weight. Statistics shows that product reviews scores highly over polished and well thought about strategic throws.
This has no doubt marginalised the room for opaque transactions and brought in transparency in the whole market. Does that mean we are taking well informed and wiser decisions now or does that mean they are playing with our NO RISK APETITE!
Watever it mite be! This is for sure making our shopping space a safer place to indulge in with the best experience offered.
Thursday, May 6, 2010
Social MediaII
Recently I lost my phone, was trying to check out some mobile phone communities on net which could help me with my quest to buy my next phone (yup unlike my earlier post)where I completely admonished the idea of consulting/checking hundreds of comments all the time which can help u in taking your decisions/and not commit mistakes.(which I think is important.neways!)
Out of all the ten communities I checked no one talked about the model I have in mind.
People were going gaga over pixels, 3G, 2G, sleekness, looks, color, sound, battery and what not. I felt like living in some tech world of geek God and Goddesses where everybody else knew about what they are talking about but me.
C’mon! from when a phone became such a major subject of discussion that people (mostly youngsters) are leaving no stone unturned to discuss its anatomy, from the body to the chip it uses.
Neways I noticed some fancy ads also alongside these “SERIOUSLY ECCENTRIC” communities, big banners promoting their latest geeky models with never heard and tempting marketing strategies in place to allure us with their latest product models having hundreds of features integrated thereby promising to make our lives more simpler, easy and hassle free( R U kidding me!!) After this I wonder what SIMPLE is...
So neways as my quest was still on by this time my mind got cluttered and clogged with too much of information (both good and bad!) that I decided to give up and directly call company’s customer service number to know about the model I wanted.
As soon as I called the customer care I heard a females voice, cheerful and gay extremely happy and grateful to get me on line (I don now Y, I din even place an order yet) as soon as I opened my mouth to speak something she in her “always happy” voice started tossing various offers/schemes her company has for me to MAKE MY LIFE SIMPLER that I was completely taken aback by the complexity of the whole process and decided to get through this ordeal and finally when we I got my chance to speak I enquired if they still have NOKIA 1100…..
The lady smirked and said
“MAm we no more manufacture those SIMPLE and unglamorous phone"
The only thing I did after the whole incident was to check number of communities on
“Manmohan Singh” and I found this in the only community
Yea dude! He’s a great man
Out of all the ten communities I checked no one talked about the model I have in mind.
People were going gaga over pixels, 3G, 2G, sleekness, looks, color, sound, battery and what not. I felt like living in some tech world of geek God and Goddesses where everybody else knew about what they are talking about but me.
C’mon! from when a phone became such a major subject of discussion that people (mostly youngsters) are leaving no stone unturned to discuss its anatomy, from the body to the chip it uses.
Neways I noticed some fancy ads also alongside these “SERIOUSLY ECCENTRIC” communities, big banners promoting their latest geeky models with never heard and tempting marketing strategies in place to allure us with their latest product models having hundreds of features integrated thereby promising to make our lives more simpler, easy and hassle free( R U kidding me!!) After this I wonder what SIMPLE is...
So neways as my quest was still on by this time my mind got cluttered and clogged with too much of information (both good and bad!) that I decided to give up and directly call company’s customer service number to know about the model I wanted.
As soon as I called the customer care I heard a females voice, cheerful and gay extremely happy and grateful to get me on line (I don now Y, I din even place an order yet) as soon as I opened my mouth to speak something she in her “always happy” voice started tossing various offers/schemes her company has for me to MAKE MY LIFE SIMPLER that I was completely taken aback by the complexity of the whole process and decided to get through this ordeal and finally when we I got my chance to speak I enquired if they still have NOKIA 1100…..
The lady smirked and said
“MAm we no more manufacture those SIMPLE and unglamorous phone"
The only thing I did after the whole incident was to check number of communities on
“Manmohan Singh” and I found this in the only community
Yea dude! He’s a great man
Sunday, May 2, 2010
Social MEDIA..
Humans are social ANIMALS.
Never been proved so right than now. The never ending quest to be accepted amongst peers is what driving me you and everybody else go crazy over twitter/face book/flicker...U name it and we are der flocking the platforms.
Giving/seeking opinions on things which interests/intrigues and yes intimidates us (if we risk crossing that boundary).
Social realists believe that people are primarily motivated through a combination of fear and self-interest. According to this view, the challenge of effective command is to align the enlightened self-interest of individuals with the overall goals of an organization. For these “social realists,” human beings are not naturally trustworthy, but will “defect” to act on their own behalf unless appropriately monitored. This group sees hierarchical controls as a natural, necessary, and efficient means for achieving order, clarity, and accountability.
What makes these portals so successful is their ability to come up with such tools/mechanisms which can envelop the real nature and present an idealistic condition to us, where we flock to help each other and act for a common good.
We always believe in ideals isn’t it! Its der on our mind all the time to be GOOD! There’s obviously nothing wrong about living in illusion after all its giving marketers these days hefty pay packages and we are getting things which everybody else also likes and probably must have tested. But don’t you think space for everybody else in our lives is taking too much of an importance.
Probably soon a time will come when we will be identified by the number of friends/contacts/fans/tweets/followers/scraps we have on our accounts or IS IT ALREADY DER?
Never been proved so right than now. The never ending quest to be accepted amongst peers is what driving me you and everybody else go crazy over twitter/face book/flicker...U name it and we are der flocking the platforms.
Giving/seeking opinions on things which interests/intrigues and yes intimidates us (if we risk crossing that boundary).
Social realists believe that people are primarily motivated through a combination of fear and self-interest. According to this view, the challenge of effective command is to align the enlightened self-interest of individuals with the overall goals of an organization. For these “social realists,” human beings are not naturally trustworthy, but will “defect” to act on their own behalf unless appropriately monitored. This group sees hierarchical controls as a natural, necessary, and efficient means for achieving order, clarity, and accountability.
What makes these portals so successful is their ability to come up with such tools/mechanisms which can envelop the real nature and present an idealistic condition to us, where we flock to help each other and act for a common good.
We always believe in ideals isn’t it! Its der on our mind all the time to be GOOD! There’s obviously nothing wrong about living in illusion after all its giving marketers these days hefty pay packages and we are getting things which everybody else also likes and probably must have tested. But don’t you think space for everybody else in our lives is taking too much of an importance.
Probably soon a time will come when we will be identified by the number of friends/contacts/fans/tweets/followers/scraps we have on our accounts or IS IT ALREADY DER?
Friday, April 23, 2010
Office!
Yet another one of those days at work where working means spending those fixed 9 hrs in front of your screen irrespective of work/no work in hand.
Pretending to the whole world how involved you are with your work and commitments towards your unknown yet beloved clients, sitting somewhere in their neat AC cabin and day and night thinking of cutting down cost to make his business looks more profitable.
Just when you think you are the only one pretending here and everybody else is working you tend to look up and see around to derive some inspiration from your colleagues but alas!
What you see is unfortunately is no surprise to you (though you pray to get that surprise someday)
Your colleagues are busy sending people good will messages/forwards, chatting with their pseudo long lost friends sitting in adjacent cabins and yet thinking of promotions, pay hikes and ill inhuman management practices prevalent in their organization.
I wonder Y cant they just give us the freedom to come/leave at our own will.
They do assert they believe in us, in our credibility for our work/commitment, in our ability to bring business for them then Y cant they just show it in their well documented policies as well and act accordingly.
Y cant they just believe in what they put forward.
Y is everything so synthetic and over the top, what kind of culture/decorum are they trying to inculcate when both sides are just making up the so called “Relationship”.
I believe there’s nothing wrong but we/even companies are just trying not to acknowledge the power of
“Self Discipline”
Let us take ownership of ourselves
Will put up one of my favorite quote here again by JIM MORRISON to summaries my point
“The most important kind of freedom is to be what you really are. You trade in your reality for a role. You give up your ability to feel, and in exchange, put on a mask.”
Pretending to the whole world how involved you are with your work and commitments towards your unknown yet beloved clients, sitting somewhere in their neat AC cabin and day and night thinking of cutting down cost to make his business looks more profitable.
Just when you think you are the only one pretending here and everybody else is working you tend to look up and see around to derive some inspiration from your colleagues but alas!
What you see is unfortunately is no surprise to you (though you pray to get that surprise someday)
Your colleagues are busy sending people good will messages/forwards, chatting with their pseudo long lost friends sitting in adjacent cabins and yet thinking of promotions, pay hikes and ill inhuman management practices prevalent in their organization.
I wonder Y cant they just give us the freedom to come/leave at our own will.
They do assert they believe in us, in our credibility for our work/commitment, in our ability to bring business for them then Y cant they just show it in their well documented policies as well and act accordingly.
Y cant they just believe in what they put forward.
Y is everything so synthetic and over the top, what kind of culture/decorum are they trying to inculcate when both sides are just making up the so called “Relationship”.
I believe there’s nothing wrong but we/even companies are just trying not to acknowledge the power of
“Self Discipline”
Let us take ownership of ourselves
Will put up one of my favorite quote here again by JIM MORRISON to summaries my point
“The most important kind of freedom is to be what you really are. You trade in your reality for a role. You give up your ability to feel, and in exchange, put on a mask.”
Tuesday, March 30, 2010
Silence..
Ever made a silent conversation?
Sounds a bit amusing but this conversation holds great power I believe.
It’s an experience in itself.
People come and people go, they make talks to show Who they are and what they can do, how did they reach here and where do they finally intend to go but ever felt the pleasure of not talking and yet knowing a person. What makes an individual is a question I seek answers to through this blog.
Is it his work, is it his visibility in the social framework or is it just him.
Does the face have so much relevance as the value attached to it? What if I don’t have any face, what if I failed to reach those milestones which otherwise anybody of my age would have easily reached and what if I am striving hard to keep myself away from that ease defined yet common life?
I believe Talking is just a way to sell. But what if you are not on sale/display.
Will you be able to sustain yourself on your own for the lifetime?
This elucidated definition of talking was just to give an insight into what does a normal conversation will do, that’s it will either help you to sell or buy something.
On the other hand silent conversation has nothing to offer but is always demanding.
This talk is the most selfish pitch an individual makes with a partner wherein he has nothing else to offer but himself. (No education/no attractive job profile/No hefty bank balance…NOTHING)
Sounds a bit amusing but this conversation holds great power I believe.
It’s an experience in itself.
People come and people go, they make talks to show Who they are and what they can do, how did they reach here and where do they finally intend to go but ever felt the pleasure of not talking and yet knowing a person. What makes an individual is a question I seek answers to through this blog.
Is it his work, is it his visibility in the social framework or is it just him.
Does the face have so much relevance as the value attached to it? What if I don’t have any face, what if I failed to reach those milestones which otherwise anybody of my age would have easily reached and what if I am striving hard to keep myself away from that ease defined yet common life?
I believe Talking is just a way to sell. But what if you are not on sale/display.
Will you be able to sustain yourself on your own for the lifetime?
This elucidated definition of talking was just to give an insight into what does a normal conversation will do, that’s it will either help you to sell or buy something.
On the other hand silent conversation has nothing to offer but is always demanding.
This talk is the most selfish pitch an individual makes with a partner wherein he has nothing else to offer but himself. (No education/no attractive job profile/No hefty bank balance…NOTHING)
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